Featuring The World’s Most Secure Flash Drive™, the Imation IronKey
brand will bring together Imation’s secure data, identity and workspace
solutions for enterprise and government customers
OAKDALE, Minn.--(BUSINESS WIRE)--Oct. 15, 2012--
Corp. (NYSE: IMN), a global scalable storage and data security
company, today announced its new brand strategy for its Imation Mobile
Security portfolio, to be built around the IronKey™ brand. The new
Imation Mobile Security brand architecture will feature the Imation
IronKey brand for Imation’s secure data, identity and workspace
solutions for enterprise and government customers.
The Imation IronKey portfolio includes the iconic IronKey products,
technology, and expertise that – along with assets of MXI Security™ and
ENCRYPTX™ – became a foundation of Imation’s Mobile Security business
with Imation’s acquisition of the IronKey secure storage hardware
business in 2011. Initially used by Imation under a brand license, the
IronKey brand is now wholly-owned by Imation. The current IronKey, Inc.,
which enables secure access to enterprise provisioned public and private
clouds, has re-branded as Marble
“Imation acquired the IronKey secure storage hardware business in 2011 –
including IronKey secure flash drives and technology – and brought into
Imation the team that designed and developed the highly regarded IronKey
secure USB drives. Today, Imation sees an opportunity to unify its
market message with the IronKey brand, making it clear to customers that
Imation and the IronKey devices they trust to secure their mobile
workforces are one and the same,” said Lawrence Reusing, general manager
for Mobile Security at Imation.
The IronKey drive was designed and built to be The World’s Most Secure
Flash Drive™. The IronKey brand has earned a reputation for
high-security, ruggedness, strong customer support, a user-friendly
interface and cloud-based device management. These are attributes that
Imation will extend across its line of portable, secure USB solutions.
“Customers and channel partners can turn to Imation for the highest
levels of security in flash drives, device management and identity
features they’ve come to know and trust under the IronKey brand,”
Advancing the IronKey Platform
Imation’s Mobile Security research, development and engineering team has
been supporting and manufacturing the current line and advancing the
IronKey platform. Imation recently made the new Imation IronKey x250
Basic drives available and will launch its IronKey x250 Personal and
Enterprise secure flash drives later in Q4 of this year. The IronKey
drive is also the platform for Imation’s forthcoming line of secure
mobile workspace PC on a Stick™ devices.
Customers can purchase Imation IronKey drives from Imation Mobile
Security channel partners, or from our eCommerce store at http://store.imation.com/security.
Data, Identity and Mobile Workspace product family helps
organizations protect against data loss and supports compliance
strategies, providing users secure and convenient access to their data
and applications wherever they are, while delivering managed security
and ensuring compliance over a range of USB devices and removable media.
Imation’s secure mobile solutions are available through Imation’s
network of channel partners. For more information, visit http://www.imation.com/en-US/Mobile-Security/Mobile-Security-Products/.
Imation is a global scalable storage and data security company. Our
portfolio includes tiered storage and security offerings for business,
and products designed to manage audio and video information in the home.
Imation reaches customers in more than 100 countries through a powerful
global distribution network and well recognized brands. For more
information please visit, www.imation.com.
Imation, the Imation logo, ENCRYPTX, MXI Security, IronKey, the
IronKey logo, PC on a Stick, and The World’s Most Secure Flash Drive are
trademarks of Imation Corp. and its subsidiaries. All other trademarks
are property of their respective owners.
Ken Kadet, 651-704-3388
MSL for Imation
Nina Gill, 781-684-6232