Investor Relations

Based on Imation's Ulysses(TM) technology, the Odyssey solution's ultra-reliable connection and shock protection sets a new RHDD standard for small-to-mid-sized businesses

OAKDALE, Minn., May 23 /PRNewswire-FirstCall/ -- Imation Corp (NYSE: IMN), a worldwide leader in removable data storage media, today announced its new removable hard disk drive (RHDD) technology -- an ultra-reliable RHDD backup cartridge for companies seeking entry-level, disk-based data storage options. The Odyssey solution is the latest addition to Imation's family of removable hard disk solutions, which includes the Ulysses(TM) technology, the first disk-enhanced removable media cartridge; and the Micro Hard Drive, an extremely portable 4GB USB storage device. With superior cartridge design and performance capabilities, the Imation Odyssey solution truly sets a new standard for small-to-mid-sized business (SMB) users.

The Odyssey cartridge contains a 2.5-inch SATA hard drive and the Odyssey docking station fits into any 3.5-inch drive bay, creating a solution that enables efficient and low-cost backup. The solution can be used with any drag-and-drop Windows based system, including the soon-to-be-released Microsoft Vista as well as most storage management software packages offered by independent software providers.

Key benefits of Imation's Odyssey solution over other technologies include:

• Cartridge reliability and shock resistance -- The Odyssey cartridge was designed to withstand high shock forces by adding protection in especially vulnerable areas. Imation's Odyssey cartridge is the only cartridge able to withstand a 39-inch fall without exceeding HDD manufacturers' maximum shock specifications.


• Connector reliability -- Competitive products typically utilize connectors designed for one insertion; however, Imation's Odyssey solution utilizes reliable enterprise-class connector technology developed for the Imation Ulysses disk-enhanced tape solution, rated for up to one million insertions.


• Integrated electrostatic discharge (ESD) protection -- Imation's Odyssey cartridge incorporates ESD protection into the cartridge material itself which provides a means to minimize static build-up and safely dissipate static charges caused by media cartridge handling. Because hard disk drives contain sensitive electronic components, excessive static build-up and subsequent static discharge can lead to data loss. The Odyssey cartridge meets both anti-static and static-dissipative specifications which also minimizes dust accumulation.


• Soft-load mechanism -- Shock and vibration from spring-loaded manual cartridge insertion is a looming problem in today's lighter weight server configurations. The Odyssey solution features a soft-load mechanism typically associated with higher-duty cycle products, which eliminates excessive shock and vibration during load and unload.

"Imation developed the Odyssey technology to meet the needs of our customers, who are continually looking for cost-effective storage options to meet ever-growing storage needs," said James Ellis, Imation's general manager for global product strategy. "We're very excited to be a partner that customers can count on for innovative solutions to help affordably protect customers' most critical assets -- their data."

About Imation Corp

Imation Corp is the only company in the world solely focused on the development, manufacture and supply of removable data storage products spanning the four pillars of magnetic, optical, flash and removable hard disk storage. In addition to the Imation brand, Imation Corp's global brand portfolio includes the Memorex brand, one of the most widely recognized names in the consumer electronics industry, famous for the slogan, "Is it live or is it Memorex?" Additional information about Imation is available at http://www.imation.com or by calling 1-888-466-3456.

Ulysses, Imation, the Imation logo, Memorex, and 'Is it live or is it

Memorex?' are trademarks of Imation Corp and its subsidiaries. All other trademarks are property of their respective owners.

SOURCE Imation Corp

CONTACT:
Mary Rawlings-Taylor
Imation Corp
651-704-6796
mjrawlings-taylor@imation.com

Sarah McNeil
Fleishman-Hillard
612-573-3124
mcneils@fleishman.com